Brand Design
Be memorable and easy to recognize
Above all, people remember how you make people feel.
Brands come to life through hundreds of touchpoints. From the products’ concept, to the way you answer the phone, every interaction is an extension of the brand. When applied deliberately and consistently, you can build the trust that keeps customers coming back and telling their friends about you.
Brand Strategy
A successful brand strategy is the compass heading that aligns decisions with consumer needs and differentiates from competitors
Market Research
Get clarity and understanding on how you are perceived in the market by your ideal customers and get a handle on the current trends. Research ensures you differentiate from your competitors and make decisions with confidence.
Competitor Analysis
Consumer Insights
Brand Audit
SWOT Analysis
Customer Persona
Get inside the mind of your ideal customer when you summarize her wants and needs into a character with a backstory. Your team can get to know this person, empathize with her, and design for her.
Needs and Pains
Narrative Story
Transitional Benefits
Competitive Positioning
Articulate what makes you unique. Well-written positioning defines exactly who you are, what you stand for, and what separates you from the competition. When taken to heart, these statements harmonize decision making and guide consistency at every touchpoint.
Differentiators
Purpose and Promise
Mission and Vision
Identity
Translate your brand strategy into a recognizable look-and-feel that makes all your touch points feel “so you”
Logo Design
Logos encapsulate the essence of a brand. As a functional asset, it should build trust, brand recognition, differentiate from the competition. It should also be versatile enough to look good on a billboard or a shirt pocket.
Visual Research
Conceptual Exploration
Suite of Formats
Visual Identity
Your Visual Identity is where all the design ingredients come together into one library. Working together, this set supplies standards that convey the brand message and ensure that communications have visual harmony.
Color Systems
Typography Set
Iconography
Photography Style
Voice and Tone
Brand Collateral
Use your visual ingredients to cook up a coordinated set of essential business materials that brings your brand to life.
Business Cards
Product Brochure
Corporate Stationery
Branded Presentations
Naming
There are good choices and better choices when it comes to choosing a name for a business or product.
Naming and Taglines
Capture that “certain ring” with name qualities that elicit a special meaning and exude the right vibe. Our process digs in and uncovers a range of memorable and pleasing options and weighs their strengths and weaknesses.
