Adding More Functionality to Cells

Bell Biosystems, based in Berkeley, CA, focused on developing tools for the tracking and imaging of cellular therapies. In the complex world of biotechnology, the depth of information is vast, so it can be difficult to let a clear, concise message get noticed through the large about of information that needs to be communicated.

Arrowake was tasked to bring clarity through a graphic communications system that would speak to the cutting-edge technology in a simple, easy to understand way. Through careful analysis and thoughtful design, branding for the microscopic product was created and a graphic system was put in place that cut through the noise and created a recognizable message.

We developed a look-and-feel that aligned with the values and aesthetics of the brand and populated it to the product logo, packaging and business collateral.

The product box kit was designed to mimic the functionality of the box kit. We worked thorough a variety of graphic solutions in collaborating with the client until selecting the best fit for the product.

We created presentations and took the message to conferences and industry events to help educate the audience of scientists and medical professionals about the product’s capabilities.