CLEAN ENERGY FOR EVERYONE
Together Solar
HOUSTON, TX
With the effects of climate change becoming more apparent and the demand for renewable energy increasing, serial entrepreneurs in Houston, TX set out to bring a new energy choices to consumers. Together Solar was created with a mission to to make solar energy more affordable and available to everyone, not just those who can afford to install solar panels on their private roof. All this along with the promise to give back to communities in need.
Arrowake was selected to bring the vision for Together Solar to life. By creating a brand strategy with key customer personas, a fresh visual identity was designed to communicate the essence surrounding this new bright way get energy for your home. Visual key sentiments surrounding the brand are to do good for yourself, the environment, and to give back to communities in need.
Give back to communities in need
As part of the brand’s commitment to giving back to communities in need, Together Solar donated a solar array to an underprivileged primary school in Chiapas, Mexico. Along with the company founders, Arrowake traveled to Mexico to document the installation and learn about the lives of the children who would benefit from having electricity in their school for the first time.
