Energy Enrollments Simplified

TLP Software is a development firm that designs and manages a full-service suite of software products for large sales teams in the retail energy industry.

As their service offerings grew, previous marketing materials became outdated and no longer provided a complete overview of TLP’s capabilities.

Arrowake was brought in to articulate the business’ full-service offerings’ and value proposition. This was accomplished by conducting market research on similar businesses to determine the strongest positioning and was applied through rebrand of marketing and website materials.

We established visual narrative and continuity between business components at customer touchpoints by creating a Style Guide that lays the foundation for a consistent and persuasive message across channels. By coordinating touchpoints to communicate a cohesive narrative that promotes engagement, TLP Software is poised to attract and achieve more recognition in the market.