Power for Change

Tomorrow Energy

HOUSTON, TX

Sperian Energy, a retail energy provider based in Houston, TX made the strategic decision to pivot from supplying traditional energy to to their customers, to cleaner energy that offset the harmful effects of pollution through the use of renewable energy credits. The decision was significant enough to warrant a full rebrand, including a new name and visual identity.

Arrowake worked closely with the team to re-name the company, create a new logo and visual identity designed to carve a mark out of this new space. With focus groups and user testing, a new website was created that explained the benefits of the product and a brand new online sign-up enrollment process was created.