Best Egg
Best Egg
Wilmington, DE
Personal Lending Fintech
Marlette Funding, a fintech based out of Delaware, blossomed from a modest startup to one of the top national players in the personal lending space in a few short years. As their product offerings and team grew, they required deeper clarity on their brand identity and leadership to articulate the approach and instill it throughout the organization.
Starting with a blank page, Arrowake was tasked to come up with name that would set the brand apart. After defining the target audience and conducting focus groups, the name “Best Egg” emerged as a strong and unique option that scored high with memorability. With an curious name that had a special ring to it, the brand was set up to hone in on a bright and friendly personality.
Since then, Arrowake fleshed out a full corporate identity, provided many varieties of creative services to the company and has seen the brand blossom into one of the top national players in the personal lending space. Continuing support includes direct mail design, user experience design, web interface design, social media guidance and many other conceptual creative manifestations of the brand.
